Joga Bonito
With the World Cup coming up, arguably the single greatest sporting event the United States couldn't care less about, there have been a lot of advertisement campaigns. My favorite has to be Nike's "Joga Bonito". For those in the know, "Joga Bonito" is Portuguese for "play it beautifully". The campaign was originally created for Brazil, but it soon evolved into a movement within the soccer community. Wikipedia notes that
Joga Bonito promotes fair and creative play as well as honesty and team spirit. It shows the true and beautiful side of football by having a motto of "play from the heart".
The spokesperson for the campaign is Eric Cantona, widely regarded as "talismanic" in the re-establishment of Manchester United as a football powerhouse in the 90s. With that said, he seems an appropriate choice to represent "Joga Bonito". Right?
By the by, he got an eight month suspension for that.
Joga Bonito promotes fair and creative play as well as honesty and team spirit. It shows the true and beautiful side of football by having a motto of "play from the heart".
The spokesperson for the campaign is Eric Cantona, widely regarded as "talismanic" in the re-establishment of Manchester United as a football powerhouse in the 90s. With that said, he seems an appropriate choice to represent "Joga Bonito". Right?
By the by, he got an eight month suspension for that.
posted by Tom @ 6:41 PM
2 Comments:
At 11:58 PM,
Alex said…
I'll say something nice about soccer...
I like Germany's uniforms.
I like the fact that Scotland, England, and Ireland all play as separate countries. (And yes, I know only England qualified)
Despite all my bitching, I've actually watched and briefly enjoyed some games during the 94, 98, and 02 Cups.
At 10:48 AM,
Tom said…
I like how the phrase "I like Germany's uniforms" could really be applied to anything sport or military related.
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